As television began sharing in movie studio revenues in the 1940s, cinema attendance began to fall, and the major Hollywood studios focused primarily on television production. This vacuum in cinema left room for a new generation of independent directors who had the courage to engage in new and experimental narrative forms of film. They distinguished themselves significantly from the classical Hollywood cinema, not only because of their embrace of socially critique issues, but also by their visual language: showing open wounds, beatings, fatal car crashes - stories of rebellious loners and other less mainstream characters were moving into cinema. Moreover, classic Hollywood narrative structures, even at happy endings were in some cases omitted. By the late 1960s and 1970s, well-known directors like Francis Ford Coppola (The Godfather) and Roman Polanski (Chinatown) emerged to take a leading role in new Hollywood.