What a film says comprises not only the action that is shown, but also the design and structure of each individual frame. The tools of film imagery also include camera angles, composition, i.e. the arrangement of important elements in the frame like props or production design, color. Imagery goes directly to heart of a film, answering for the view questions of perspective; how the camera leads them through a story, or a color scheme, filter and what mood/tone does it sets.