Glossary: Value Chain

(see also Auswertung) The Value Chain as it refers to the marketing of a Film throught various media. A "normal" Hollywood film for example passes through the following distribution channels" Theatre (Cinemas), DVD Rental and Purchase, Cable/Pay TV and Network TV (public broadcasting). Most of a film's revenues are derived from the first and second link in the value chain, with DVD rentals and sales often now even surpassing Cinema in revenues.